00:00:00
Hey everybody in today's video I am going to show you how to grow an online course without any existing followers by the way make sure to subscribe to my youtube channel because every single week I'm dropping bombs that was super nerdy and

00:00:15
uncalled for but please subscribe anyway hey everybody my name is Dan Henry and I'm the founder of getclients.com and the author of Digital Millionaire secrets which is a book on how to grow

00:00:33
an online education business let me know in the comments below how many of you have not started selling an online course because you don't have any followers let me know if that's you in the comments all right so you want to

00:00:47
start an online course you want to profit from your knowledge you know there's opportunity out there you know that there's other people that are making tons of money from selling online courses and you want in and you want to

00:00:59
do your part to change the world but you don't have any followers you don't have an email list you don't have an audience I understand how you feel it's frustrating because you just don't know if it's worth it to begin or even how to

00:01:10
begin or how to start when no one is following you well I'm gonna solve that problem in this video all right the first thing you must realize is that there are two ways to sell an online course or a coaching program or a

00:01:25
mastermind or any type of digital product and that is way one you build an audience and then you sell them a product right so you first build this audience for and these are people that haven't bought anything from you

00:01:38
perhaps you've paid either in facebook or YouTube ads or in just organic methods building your following up you know putting in the time and you build up all these followers and then you sell a product to those followers that's the

00:01:55
old-school way to do it and not that way doesn't work but there is a much more efficient way that allows you to sell an online course without needing to build up an audience further first and that is way number two and that is simply to

00:02:11
build your audience I'll selling at the same time 19800 dan what does that mean build an audience and sell at the same time how can I sell if I don't have an audience well that's the thing

00:02:22
one reason that I've been so successful in my business and that my clients and people that read my book have been successful is because I take a much different approach and my approach is listen instead of building you know a

00:02:37
huge following of people that were not sure if they are gonna buy put all that time and effort into building this huge list of people instead why don't we simply build a list of buyers okay so from the beginning our followers

00:02:58
their buyers right we're only building our following to people who are buying okay now what does that mean let me give you an example in my book which by the way I'll leave a link in the description where you get a free

00:03:11
copy of this book but in my book I go through my 30 days to 100k blueprint now this is a 30 day plan and in this plan here it is right here 30 days to 100k blueprint now in this plan it goes through day one to day 30 of how I made

00:03:30
$100,000 in 30 days and this was with no existing audience now to get the full details you'll want to get the book but I'll go ahead and run through a summary of this real quick for the purposes of this video then if you want the super

00:03:44
nitty gritty details you can get the book all right so essentially what you're gonna do is you are going to join facebook groups or vBulletin forums or just any type of social media platform where your

00:04:00
audience is hanging out so let's just say for a moment that you sell a course on dog training right you'd want to go find every Facebook group that you could possibly find that has people that are trying to train their dog so this could

00:04:13
be dog owners groups dog training groups etc you could also do this on on forums or what-have-you basically you want to go where the party's at so your audience is hanging out somewhere and they're likely hanging out in these different

00:04:26
social groups on the like Facebook groups like vBulletin forums and what she do is you go there and you start engaging with people answering questions and providing value showing people that for absolutely free

00:04:38
you can help them and you'll start answering questions making valuable posts and just engaging with people who are likely to be one day your customers or the type of people that would be your customers and then what you do is you

00:04:53
optimize your Facebook profile you simply want to put a link in your Facebook profile that says you know I help people or train their dogs or whatever it is and then that link simply says hey if you want to join my free dog

00:05:08
training group click here and go join or you could do hey if you want my PDF guide to the top 10 mistakes people make when they train their dog click here to get it or both all right so now what happens is as you're going through these

00:05:23
groups and you're providing value people are seeing that you know about dog training they're seeing that you're helpful and they are going to go ahead and do the thing that everybody does when you say something interesting and

00:05:35
they're interested in more if they click on your name and they check out your profile now when they go and they check out your profile they're also gonna see that you're offering even more value by giving away a cheat sheet or a free

00:05:45
Facebook group or both and all they have to do is click that link to go get it so now let's just say it's a cheat sheet right they click the link they go get the cheat sheet and when they're on the cheat sheet it it has a list of cool

00:05:58
things that you've put together but at the end it says hey we're gonna be doing a free training and we're gonna be doing this free training in our Facebook group or whatever what have you but we want to make sure this free training is really

00:06:08
really good please go and fill out this survey and let us know what you want to learn ok so now the people that naturally saw your comments visited your profile downloaded your cheat sheet they go and they fill out this survey and

00:06:21
when they fill out this survey it gives you all of the answers you need to know what to sell them how to market it the problems they have etc etc and so you immediately then do what we call a white board webinar and you pre sell your

00:06:38
program to these people and you base your white board webinar off of the information you learned from the survey and all it takes is a phone a whiteboard and one little order page and I explained that all in

00:06:50
the book but you don't need any fancy webinar software or anything like that any fancy marketing software you just do this whiteboard webinar and again I cover this in the book and you you make some sales and when you do that if you

00:07:03
make sales right if you if you make some initial sales you now have two things you have a validated offer meaning people are willing to buy it and here's the thing if they don't buy you've barely put any time or effort into it

00:07:15
you can just fix your webinar and try again until they buy and once they do buy then you now know hey this offer is validated I can actually put more time and effort into it by tools for my business run ads etc etc and all the

00:07:32
while you're still gaining more followers because every day you're engaging in these groups and you're naturally bringing them in now the second thing you know or the second thing you have is some money you have

00:07:43
some money to spend on things like ads and software etc etc that's the second key thing you have so what I did was I was able to make I think it was something like 12 ish sales my first time doing this I took that money and I

00:07:59
used it to buy the tools I needed and run a actual webinar with slides and all that to not only the audience I had been getting begun building but to some new people that I had run some ads for because again I now have some money to

00:08:13
play with because I did that initial whiteboard webinar that stripped-down webinar and pre-sold my course now once you pre sell your course you simply teach it live through that group of beta people you cut up the

00:08:26
recording them in a membership area and then you do your your big refined live webinar to some cold traffic to existing people in your group on your email list and you sell it for full price ok so when we do the pre so I'm I may have

00:08:40
skipped this when we do the pre sell we want to sell it for a discount when we do the live refine launch when we already have our membership area set up we sell it for our full intended price I was able to do this whole

00:08:52
process in the side of 30 days and we did hundred thousand dollars in sales I was able to do I think like I said about 12 cells initially and then we did a live webinar we had 48 sales we did a second

00:09:04
encore webinar we had 52 sales that's a hundred sales we were charging 997 we did a little bit over between those two webinars and the initial beta webinar or whiteboard webinar we did a little over a hundred thousand because again you

00:09:19
don't make much money when you do your whiteboard webinar maybe anywhere from two to four grand one of my clients knocked it out of the park one time and did ninety eight thousand and but she already had a bit of a following when

00:09:32
you don't have a following you can expect into like the two to eight K range but that's two to eight thousand dollars is plenty of money to get the tools you need spend some money on ads and and now grow and so you see you you

00:09:45
don't start really putting effort into growing your following and tell that little micro following that you've begun growing is validated that they're buying that way when you go to actually grow your following spend money on ads spend

00:09:59
time building of whatever YouTube channel or whatever you know that what you're saying the angles in which you're saying it the way in which your gather new followers you're not just gathering followers you're gathering buyers and

00:10:11
when you do it this way instead of waiting a long time building a list and then guessing that they want what you you are offering you build a micro amount of followers from the beginning and immediately sell them something okay

00:10:25
immediately pull them immediately do that and if they happily buy in the beginning then as you grow you will not only grow your your followers but you will grow your income and you will stay lean mean and highly profitable for

00:10:40
instance let me give you an example I only have about 50,000 followers on Instagram and I think 40 or 50,000 on Facebook now in terms of influencer that is not that many there are people out there that have 300 400 million to

00:10:56
million followers on social media but they don't make that much money a lot of them don't in fact I have clients of mine who have five million social media followers and they don't make that much money that's why they came to me to

00:11:08
on how to make more money and so I work with them to leverage their followers and to to make more money with a digital product but when they came to me they weren't really making that much money with that many followers however at the

00:11:20
same time I've made 13 million dollars selling my own digital products and I've only have 50,000 followers but the reason is because those followers the people on my email list the people that follow me on Facebook Instagram etc they

00:11:34
are serious people that are buyers and so my value per follower is way higher way higher a hundred ex probably than most people's followers because they're just building followers where I am building buyers using that plan that I

00:11:52
mentioned in this book so that said I need you to do a couple things right now first I need you to go ahead and look for the link in the description of this video to get a free copy of my book the book is absolutely free you just pay for

00:12:06
shipping and handling and we will send you a free copy right out and that includes my 30 days to 100k plan which is in here and the second thing I need you to do is make sure that you're subscribed because I'm always dropping

00:12:16
videos like this and trying to help you guys out build your business and it would mean a lot to me if you subscribe to the channel I will see you guys in the next one

00:00:00
everybody in today's video I am going to show you how to grow an online course without any existing followers by the

00:00:08
way make sure to subscribe to my youtube channel because every single week I'm dropping bombs that was super nerdy and

00:00:15
uncalled for but please subscribe anyway hey everybody my name is Dan Henry and I'm the founder of get clients calm and

00:00:29
the author of digital millionaire secrets which is a book on how to grow an online education business let me know

00:00:37
in the comments below how many of you have not started selling an online course because you don't have any

00:00:43
followers let me know if that's you in the comments all right so you want to start an online course you want to

00:00:49
profit from your knowledge you know there's opportunity out there you know that there's other people that are

00:00:54
making tons of money from selling online courses and you want in and you want to do your part to change the world but you

00:01:00
don't have any followers you don't have an email list you don't have an audience I understand how you feel it's

00:01:07
frustrating because you just don't know if it's worth it to begin or even how to begin or how to start when no one is

00:01:13
following you well I'm gonna solve that problem in this video all right the first thing you must realize is that

00:01:19
there are two ways to sell an online course or a coaching program or a mastermind or any type of digital

00:01:27
product and that is way one you build an audience and then you sell them a product right so you first build this

00:01:35
audience for and and these are people that haven't bought anything from you perhaps you've paid either in facebook

00:01:42
or YouTube ads or in just organic methods building your following up you know putting in the time and you build

00:01:48
up all these followers and then you sell a product to those followers that's the old-school way to do it and not that way

00:01:59
doesn't work but there is a much more efficient way that allows you to sell an online course without needing to build

00:02:06
up an audience further first and that is way number two and that is simply to build your audience

00:02:13
I'll selling at the same time 19800 dan what does that mean build an audience and sell at the same time how can I sell

00:02:20
if I don't have an audience well that's the thing one reason that I've been so successful

00:02:26
in my business and that my clients and people that read my book have been successful is because I take a much

00:02:32
different approach and my approach is listen instead of building you know a huge following of people that were not

00:02:40
sure if they are gonna buy put all that time and effort into building this huge list of people instead why don't we

00:02:50
simply build a list of buyers okay so from the beginning our followers their buyers right we're only building

00:03:01
our following to people who are buying okay now what does that mean let me give you an example in my book

00:03:08
which by the way I'll leave a link in the description where you get a free copy of this book but in my book I go

00:03:14
through my 30 days to 100k blueprint now this is a 30 day plan and in this plan here it is right here 30 days to 100k

00:03:24
blueprint now in this plan it goes through day one to day 30 of how I made $100,000 in 30 days and this was with no

00:03:34
existing audience now to get the full details you'll want to get the book but I'll go ahead and run through a summary

00:03:40
of this real quick for the purposes of this video then if you want the super nitty gritty details you can get the

00:03:46
book all right so essentially what you're gonna do is you are going to join facebook groups or

00:03:53
vBulletin forums or just any type of social media platform where your audience is hanging out so let's just

00:04:02
say for a moment that you sell a course on dog training right you'd want to go find every Facebook group that you could

00:04:09
possibly find that has people that are trying to train their dog so this could be dog owners groups dog training groups

00:04:16
etc you could also do this on on forums or what-have-you basically you want to go where the party's at so your audience

00:04:23
is hanging out somewhere and they're likely hanging out in these different social groups on the

00:04:27
like Facebook groups like vBulletin forums and what she do is you go there and you start engaging with people

00:04:34
answering questions and providing value showing people that for absolutely free you can help them and you'll start

00:04:41
answering questions making valuable posts and just engaging with people who are likely to be one day your customers

00:04:50
or the type of people that would be your customers and then what you do is you optimize your Facebook profile you

00:04:56
simply want to put a link in your Facebook profile that says you know I help people or train their dogs or

00:05:02
whatever it is and then that link simply says hey if you want to join my free dog training group click here and go join or

00:05:11
you could do hey if you want my PDF guide to the top 10 mistakes people make when they train their dog click here to

00:05:19
get it or both all right so now what happens is as you're going through these groups and you're providing value people

00:05:26
are seeing that you know about dog training they're seeing that you're helpful and they are going to go ahead

00:05:31
and do the thing that everybody does when you say something interesting and they're interested in more if they click

00:05:37
on your name and they check out your profile now when they go and they check out your profile they're also gonna see

00:05:42
that you're offering even more value by giving away a cheat sheet or a free Facebook group or both and all they have

00:05:47
to do is click that link to go get it so now let's just say it's a cheat sheet right they click the link they go get

00:05:53
the cheat sheet and when they're on the cheat sheet it it has a list of cool things that you've put together but at

00:05:59
the end it says hey we're gonna be doing a free training and we're gonna be doing this free training in our Facebook group

00:06:04
or whatever what have you but we want to make sure this free training is really really good please go and fill out this

00:06:10
survey and let us know what you want to learn ok so now the people that naturally saw your comments visited your

00:06:18
profile downloaded your cheat sheet they go and they fill out this survey and when they fill out this survey it gives

00:06:22
you all of the answers you need to know what to sell them how to market it the problems they have etc etc and so you

00:06:34
immediately then do what we call a white board webinar and you pre sell your program to these people and you base

00:06:40
your white boi webinar off of the information you learned from the survey and all it takes

00:06:45
is a phone a whiteboard and one little order page and I explained that all in the book but you don't need any fancy

00:06:52
webinar software or anything like that any fancy marketing software you just do this whiteboard webinar and again I

00:06:57
cover this in the book and you you make some sales and when you do that if you make sales right if you if you make some

00:07:06
initial sales you now have two things you have a validated offer meaning people are willing to buy it and here's

00:07:12
the thing if they don't buy you've barely put any time or effort into it you can just fix your webinar and try

00:07:18
again until they buy and once they do buy then you now know hey this offer is validated I can actually put more time

00:07:26
and effort into it by tools for my business run ads etc etc and all the while you're still gaining more

00:07:33
followers because every day you're engaging in these groups and you're naturally bringing them in now the

00:07:39
second thing you know or the second thing you have is some money you have some money to spend on things like ads

00:07:45
and software etc etc that's the second key thing you have so what I did was I was able to make I think it was

00:07:53
something like 12 ish sales my first time doing this I took that money and I used it to buy the tools I needed and

00:08:00
run a actual webinar with slides and all that to not only the audience I had been getting begun building but to some new

00:08:09
people that I had run some ads for because again I now have some money to play with because I did that initial

00:08:15
whiteboard webinar that stripped-down webinar and pre-sold my course now once you pre sell your

00:08:21
course you simply teach it live through that group of beta people you cut up the recording them in a membership area and

00:08:28
then you do your your big refined live webinar to some cold traffic to existing people in your group on your email list

00:08:35
and you sell it for full price ok so when we do the pre so I'm I may have skipped this when we do the pre sell we

00:08:43
want to sell it for a discount when we do the live refine launch when we already have our membership area set

00:08:48
up we sell it for our full intended price I was able to do this whole process in the side of 30 days and we

00:08:54
did hundred thousand dollars in sales I was able to do I think like I said about 12

00:08:58
cells initially and then we did a live webinar we had 48 sales we did a second encore webinar we had 52 sales that's a

00:09:06
hundred sales we were charging 997 we did a little bit over between those two webinars and the initial beta webinar or

00:09:14
whiteboard webinar we did a little over a hundred thousand because again you don't make much money when you do your

00:09:21
whiteboard webinar maybe anywhere from two to four grand one of my clients knocked it out of the park one time and

00:09:27
did ninety eight thousand and but she already had a bit of a following when you don't have a following you can

00:09:33
expect into like the two to eight K range but that's two to eight thousand dollars is plenty of money to get the

00:09:40
tools you need spend some money on ads and and now grow and so you see you you don't start really putting effort into

00:09:47
growing your following and tell that little micro following that you've begun growing is validated that they're buying

00:09:54
that way when you go to actually grow your following spend money on ads spend time building of whatever YouTube

00:10:00
channel or whatever you know that what you're saying the angles in which you're saying it the way in which your gather

00:10:07
new followers you're not just gathering followers you're gathering buyers and when you do it this way instead of

00:10:13
waiting a long time building a list and then guessing that they want what you you are offering you build a micro

00:10:20
amount of followers from the beginning and immediately sell them something okay immediately pull them immediately do

00:10:27
that and if they happily buy in the beginning then as you grow you will not only grow your your followers but you

00:10:34
will grow your income and you will stay lean mean and highly profitable for instance let me give you an example I

00:10:42
only have about 50,000 followers on Instagram and I think 40 or 50,000 on Facebook now in terms of influencer that

00:10:52
is not that many there are people out there that have 300 400 million to million followers on social media but

00:10:58
they don't make that much money a lot of them don't in fact I have clients of mine who have five million social media

00:11:04
followers and they don't make that much money that's why they came to me to on how to make more money and so I work

00:11:10
with them to leverage their followers and to to make more money with a digital product but when they came to me they

00:11:17
weren't really making that much money with that many followers however at the same time I've made 13 million dollars

00:11:23
selling my own digital products and I've only have 50,000 followers but the reason is because those followers the

00:11:30
people on my email list the people that follow me on Facebook Instagram etc they are serious people that are buyers and

00:11:36
so my value per follower is way higher way higher a hundred ex probably than most people's followers because they're

00:11:46
just building followers where I am building buyers using that plan that I mentioned in this book so that said I

00:11:55
need you to do a couple things right now first I need you to go ahead and look for the link in the description of this

00:12:01
video to get a free copy of my book the book is absolutely free you just pay for shipping and handling and we will send

00:12:07
you a free copy right out and that includes my 30 days to 100k plan which is in here and the second thing I need

00:12:13
you to do is make sure that you're subscribed because I'm always dropping videos like this and trying to help you

00:12:18
guys out build your business and it would mean a lot to me if you subscribe to the channel I will see you guys in

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